Atreyu Running is Taking on Nike: Michael Krajicek
by Taren Gesell
Atreyu Running is a brand new running shoe company, and their founder Michael Krajicek has his sights set high. He wanted to create the perfect shoe that could be affordable and offer the same benefits as some of the top racing shoes on the market. We find out Michael’s background, including when he owned a gourmet hotdog bistro, and how he pivoted from the restaurant industry into athletic shoes.