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SEED INVESTMENT INFORMATION

“The gamified endurance race training app that’s as good as a 1-1 coach, as inexpensive as doing it yourself.”

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Executive Summary

Click here to see the current pitch deck

I encourage you to try the app by logging in here and using the coupon code “SEEDINFO100” to see how easy the app is to use.

Positioning & Differentiation

Prior to 2011 learning a new language was a niche endeavour; the market was tremendously fragmented and dominated by 1-1 tutors and several distance learning companies.

Duolingo made learning a language fun, rewarding, easy, competitive, and social. The methods Duolingo used to bring language learning to millions are the methods we will use in the endurance training plan market. Our app is:

  • Effective
  • Inexpensive
  • User friendly
  • Fun and addictive

Watch this 5-minute video to see how our app is uniquely positioned in the endurance training plan market.

Growth Projection

We expect that if we execute well we could reach $5m in annual recurring revenue within 36 months from the close of this fundraising round. At this point we would seek an exit in the $70-100M range.

The methods of growth we intend to use are as follows:

  • Paid search ads
  • Content marketing
  • Influencer marketing
  • Growth loop

We have tested all these methods and expect we could achieve a customer acquisition cost of $60-80 with a payback period of less than three months to preserve cash flow.

Watch this video to see our most significant mechanisms of growth.

Team Information

Click here for a one-pager on the founder, Taren Gesell’s background